This is an interview with an NY based Massage Therapist who’s business La Dolce Vita Massage is based in Long Island City. We would love reader feedback on what questions we should be asking in future interviews so please leave a comment, either with follow up questions for this interview or questions you would like us to ask future subjects.
CSM: What kind of business do you own?
Answer: Massage Therapy Business
CSM: Where is your business located? Where do you do most of your sales?
Answer: 4712 Vernon Blvd, Hunters Point (Long Island City). From street traffic or by word of mouth.
CSM: What is your target demographic (age, location, socio-economic status)?
Answer: Men & Woman between 18-80. I also focus on pregnant woman of any age.
CSM: What is your primary marketing strategy (is it traditional, like print/TV or is it mainly digital). If both, how does the approach to each differ? How do the results differ?
Answer: Primarily my website is my main marketing strategy, but I haven’t tried the print approach yet. I’m sure print advertising will work for me, I just have not have placed an add in a publication yet. I’m looking to place an add in next month’s LIC/Astoria free magazine Boro. I’m excited to see the results of local adverting.
CSM: What social media do you use (facebook, twitter, etsy, etc.)
Answer: Right now I’m on Facebook, Yelp, Google and LinkedIn. I’m still a little uneducated about social media, so I’m not as familiar with twitter and even facebook buisness pages as I would like to be.
CSM: How does marketing through social media impact your business (if it does not impact your business please explain why)? Please discuss the primary impact as well… is it sharing information, actual sales, building a fan base, etc.
Answer: I’m not sure how much of an impact social media will have on my business as I am relatively new. I believe that google ads and yelp will help tremendously. I plan to steer more of my current customers there to post reviews, in order to acquire new clients and increase awareness in LIC.
CSM: How is social media changing the sense of community around your business?
Answer: I believe social media is imperative to the success of any business and while I work in a large city people search locally. I think social media makes finding places easier, and reviews help either drive people or ward them away. I’m excited in the way the community comes together in sites like Astorians.com. It makes this big city feel much smaller.
CSM: How would your marketing strategy be different if you didn’t have social media as a tool?
Answer: I would do more print ads and handing out of flyers (which I don’t think really work)
CSM: Is there any instance in today’s world where you would NOT recommend social media as part of a business strategy?
Answer: Absolutely not, isn’t social media just an extension of word of mouth adverting? Maybe if your running a bad business.
CSM: What advice do you have to offer other people entering your industry as they contemplate where to put their efforts online?
Answer: Know your market and use online resources that are geared towards those individuals. Targeting is key, use internet searches to your advantage. Sometime even a little homework goes a long way. Also, understand your client, if you get a negative review reach out and contact that person and see if you can resolve the situation.