Tag Archives: collaboration

Social Media Strategy for the Cinnamon Snail

Last week I spoke with Adam Sobel about how he uses social media for his small business.  Initially, I found the Cinnamon Snail through an article in my local paper, but since then I started following him on Facebook. It was cold day when we spoke, but he had a long-lineup of loyal customers who wanted to have some great vegan food served up right out of a food truck. How’d they find him? Through his Facebook and twitter updates.

There was a lot of ooohing and ahhing as some people ate right there on the spot. I waited to get home and have the *Special* lemongrass 5 spice seitan, with arugula, red curried cashews, wasabi mayonnaise, and Szechuan chili sauce on a grilled baguette. My husband couldn’t believe what we were eating wasn’t meat. Kudos to Adam! Delicious. Delicious. Delicious!

Watch how this entrepreneur merges culinary inventiveness with sound marketing practices. He is the one to watch because he’s only been in business since February this year and converted another new customer—Me!

If you didn’t see my earlier post check it out now.

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Filed under Facebook and Twitter, Interview