Tag Archives: 101

Facebook 101

Most likely if you’re reading this blog you are on Facebook. Facebook has truly changed the way we keep in touch with one another mostly, to see whats happening in someone’s life. It has made the world a smaller place. The same applies for business. For any business it’s important to keep your fans up to date with what’s happening. This applies more so to certain business than others. For example, an auto body shop doesn’t need to update it’s customers with what is going on, but a TV network does it to keep their viewers informed. This applies to small business and non profits as well.  Facebook helps you reach out to your consumers/fans and hopefully create new business opportunities. Facebook is also a positive way to engage fans and get them to interact with your brand. Status updates are a great way to ask fans questions and get them thinking about how they feel about what you do. Keeping your existing fan base up to date with information they want to know is key. e.g – a sale, specials, tips, and even relevant articles.  Also, add the “like” button to website! Become friends with other businesses and most likely they will friend you back.

One thing that is a bit confusing is if you want to create a page or link it to a profile. I would recommend a page, however there are certain times that a profile will work best.  Here is a great article that explains it all.
http://searchengineland.com/facebook-101-a-simple-guide-to-understanding-when-how-to-use-basic-features-57888

Facebook 101 Business Guide – here is a great step by step on how to create a Facebook page: http://www.socialmediaexaminer.com/facebook-101-business-guide/

Facebook Pages – This page is direct from Facebook Help Center.  It’s a great link for any questions you have. http://www.facebook.com/#!/help/?page=175

There are tons of great Facebook apps for doing business, one that is invaluable is Static FBML.  The application allows you to create tabs on your profile that are specific to your business using html, cms, and javascript coding.  For those who can’t code, its easy to find what you need by doing a simple google search.  Static FBML also allows businesses to change their Facebook landing page.  So rather than having the Wall be the first thing people see, you can have have a page that displays your merchandise and encourages people to purchase.

Here’s a link to some helpful code:
http://www.mybusinesspresence.com/basic-html-code-for-your-static-fbml-pages-on-facebook/

Here are some how-to links:
http://www.facebook.com/apps/application.php?id=4949752878&b
http://www.hyperarts.com/blog/tutorial-facebook-pages-with-static-fbml-application/

Lastly, what do you post? Here are a few articles about what you should and should not post: http://www.123etiquette.com/business-etiquette/facebook-business-etiquette-101/ and http://gigaom.com/collaboration/32-ways-to-use-facebook-for-business/

How does your Business use Facebook? We’d love to know…

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Twitter 101

With 2010 coming to a close and 2011 knocking on the door, social media is all the buzz.  It has emerged as a viable advertising medium and something that can be applied to almost any business.  The best part is that it’s free. With Twitter and Facebook emerging as the clear winners there are lots of other social media outlets as well that could help you. Unless you use these tools everyday this social world may seem scary.  Some questions that might come to mind, are how do I use these social tools to increase my business?  What helps me get customers to come back again and again to my page or following my business?  There are most likely several other questions that come to mind as well.  Hopefully, this will help you get started on social media and understanding it.  Lets start with Twitter.

Twitter:

101 – Introduction
http://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-started-using-twitter
I like this site, it explains Twitter and how it works in ways you will understand.  It also is a great starting point if you have a question about Twitter.  If you are a newbie, this is the first place you want to go.

101 – Business
http://support.twitter.com/articles/218635-business-101-getting-started-on-twitter
http://support.twitter.com/groups/35-business
Plain and simple, businesses are one of the key reason Twitter is an effective tool. The link above gives the 101 on how as a business you can use Twitter.

FAQ
http://support.twitter.com/entries/13920-frequently-asked-questions
Who doesn’t have questions?  This page will help you find answers.

Follow these blogs:
http://blog.twitter.com/
http://twitter.com/search?q=%23TwitterTip

Engage your consumer – JetBlue does this really well.
http://twitter.com/jetblue

Example:
When your promoting your business, remember to give your “fans” a reason to subscribe or follow you.  Do fun promotions on twitter.  A great example of this is JetBlue

http://econsultancy.com/us/blog/5579-jetblue-gives-away-1-000-tickets-on-twitter-3

Tip: Remember that EVERYONE can see your twitter, your followers get updates when they log in on the dashboard.

Tip # 2:  Twitter also shows up on google when you search however, only when it’s a highly tweetted item.  Try typing JetBlue twitter into google and you will see a Real Time Results section in your google search.

How does your Business use Twitter? We’d love to know…

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Filed under Facebook and Twitter