Author Archives: sheshalltalk
Google has lots of great tools, when, if used properly can be a real asset to businesses and non-profits with a small advertising budget. Let’s take some time to focus on Google Adwords. Adwords are a great way to bring in business because it allows for highly targeted ad placement. However, it costs time and money so if you’re planning to set up an account for your business its important to make sure you use the program to its fullest extent.
Adwords, in short, is Google’s pay per click advertising service, this means businesses and other advertisers are only charged when their ad is clicked on. Advertisers bid for key words or phrases that are relevant to their business (a personal trainer might bid on the word “fitness” or the phrase “work out session”), the cost they end up paying for each word or phrase is determined by the bids of other advertisers. If an advertiser bids high enough, their ad will appear on Google’s search page every time somebody searches for one of the words or phrases they’ve bid on, when somebody clicks on the ad the advertiser is charged. The ads are minimally invasive and show up on the right hand side of the search page. Even if you’ve never clicked on one before you have undoubtedly noticed them.
What’s great about Adwords is not only the fact that you can target customers searching for topics relevant to your business, but you can further target the ads based on things like location of the person searching and the time they are searching. If you want people to see your ad during store hours you can make sure it only appears between 9 and 5. If you only want people with in a ten mile radius of your business, you can specify that too. However using Google Adwords in a way that benefits your business requires knowledge of how to use the system. For small businesses with a limited budget it’s important that you pay close attention to targeting your ad, wording your ads so they are most effective, and bidding on affordable words that will secure relevant placement.
Google offers the best tutorials on how to use their services. By going to the Adwords home page you can find fantastic tutorials including videos on how to use the service. Google also offers seminars for success that include Adwords 101. If they offer seminars in your area—sign up! I attended one on Google Analytics and it was a great experience.
In the past I used a website called Searchenginewatch.com. They have good write- ups on how to use Adwords, however they were written in 2008 and there have been significant changes to the service since then. They’re still useful, but I’d recommend what Google has to offer over these how-to’s.
Here are some interesting blogs/articles about the topic:
Have you ever worked for a non-profit or a small business? If you have you know the work-load always outweighs the resources available. For several years I worked in the communications department of a non-profit. While working there the communications department began making the switch to digital it was up to me to become educated on best practices. How did I go about doing this?
Working for a non-profit or small business costs are always top of mind. I found that Webinars is one of the best resources out there. Not only are many of webinars free, but they also allowed me to communicate with non-profits across the United States. This was helpful since we were all in different places but we were all trying to figure out how to best raise funds through Facebook, tweet effectively, improve our newsletters, and create Webpages that encouraged supporters to take action.
Below are a list of sites that host webinars that are useful to any business, non-profits, and anyone looking to get involved or learn more about social media. I personally prefer the interactive ones, because they have a better flow to them and you can communicate while it’s taking place. However, even the webinars that don’t allow for real time participation will ask everyone who is registered to submit questions prior to starting so that the speaker(s) can address the needs of whoever is attending the webinar.
For PR, Cision offers great webinars (and leaves them posted on the site if you’ve missed them).
Mediabistro is a favorite as well. You do have to pay to watch most of them, but a few are free. A lot of it is also geared towards journalists and copywriters but they have some great ones, like “Controlling Your Online Presence”. They also get great speakers.
Hubspot is another good one. Again great webinars on marketing for your business. And again, some are free and some are not.