Boutique Owner Grows Small Business by Using Social Media

Carla Gizzi knows her business. She’s had a vintage inspired home and jewelry boutique in Red Bank, New Jersey for fifteen years. She says that business has slowed in the past few years, but with a loyal following it hasn’t disrupted her passion for buying merchandise and finding new ways to promote her shops. By using a combination of social media and cause marketing strategies Carla is bringing in new customers and growing her business.

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