Facebook 101

Most likely if you’re reading this blog you are on Facebook. Facebook has truly changed the way we keep in touch with one another mostly, to see whats happening in someone’s life. It has made the world a smaller place. The same applies for business. For any business it’s important to keep your fans up to date with what’s happening. This applies more so to certain business than others. For example, an auto body shop doesn’t need to update it’s customers with what is going on, but a TV network does it to keep their viewers informed. This applies to small business and non profits as well.  Facebook helps you reach out to your consumers/fans and hopefully create new business opportunities. Facebook is also a positive way to engage fans and get them to interact with your brand. Status updates are a great way to ask fans questions and get them thinking about how they feel about what you do. Keeping your existing fan base up to date with information they want to know is key. e.g – a sale, specials, tips, and even relevant articles.  Also, add the “like” button to website! Become friends with other businesses and most likely they will friend you back.

One thing that is a bit confusing is if you want to create a page or link it to a profile. I would recommend a page, however there are certain times that a profile will work best.  Here is a great article that explains it all.
http://searchengineland.com/facebook-101-a-simple-guide-to-understanding-when-how-to-use-basic-features-57888

Facebook 101 Business Guide – here is a great step by step on how to create a Facebook page: http://www.socialmediaexaminer.com/facebook-101-business-guide/

Facebook Pages – This page is direct from Facebook Help Center.  It’s a great link for any questions you have. http://www.facebook.com/#!/help/?page=175

There are tons of great Facebook apps for doing business, one that is invaluable is Static FBML.  The application allows you to create tabs on your profile that are specific to your business using html, cms, and javascript coding.  For those who can’t code, its easy to find what you need by doing a simple google search.  Static FBML also allows businesses to change their Facebook landing page.  So rather than having the Wall be the first thing people see, you can have have a page that displays your merchandise and encourages people to purchase.

Here’s a link to some helpful code:
http://www.mybusinesspresence.com/basic-html-code-for-your-static-fbml-pages-on-facebook/

Here are some how-to links:
http://www.facebook.com/apps/application.php?id=4949752878&b
http://www.hyperarts.com/blog/tutorial-facebook-pages-with-static-fbml-application/

Lastly, what do you post? Here are a few articles about what you should and should not post: http://www.123etiquette.com/business-etiquette/facebook-business-etiquette-101/ and http://gigaom.com/collaboration/32-ways-to-use-facebook-for-business/

How does your Business use Facebook? We’d love to know…

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One response to “Facebook 101

  1. Pingback: Hiring Somebody to Help with Social Media: What You Need to Know | Clear Social Media

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